Give Your Business A Boost With Google Ads!
Google Ad Campaigns allow you to promote your products or services on Google’s network of search results. It allows you to get in front of your customers who are searching for your product or service. Use your keywords or key phrases to share well-timed ads with your target audience. This is a great way to expose your company online.
Google Ads run of a pay-per-click (PPC) advertising. While you do not pay when the ad is displayed or creates an impression, you preset an amount to pay every time a visitor clicks on the ad. Use a unique selling proposition (USP) to give your prospects a good reason for them to choose you over your competitors.
Getting Started With Your Campaign
Current Customer Demand
Work out your current customer demand. Perform an analysis of who’s look at what and what keywords they are searching on. This tells you about the keywords you will use in your campaign. Analyze your competitors to see what works for them and what they are advertising.
Unique Selling Proposition
Figure out a reason why your prospect should choose you over your competitor. What is it that you can offer that is more appealing to the customer? Is it a service that is unique or a bonus offer that you can promote. Make sure your USP has more value in it than actual price comparisions.
Relevant Ad Information
Make sure your ads are clear and compelling. Use the ad components efficiently so that it compels your prospect to click your ad over your competitor. Provide specific information and ensure that the landing page or the page that the link directs the user to, has information appropriate to the ad.
Keep Track Of Your Campaigns
Your campaign needs to be followed and adjusted through its duration to promote its success. Analyzing and tracking the performance is the key to good optimization. Monitor ongoing analytics reports to ensure your KPIs and campaign objectives are met. Contact Tessella to walk you through these strategies.
Drive Website Traffic
Your Google Ad Click Through Rate (CTR) determines how much traffic is being directed to your website. To increase website traffic, your landing pages and ad campaign needs to work with each other. Your landing pages should be relevant to the ad, clean, professional and easy to navigate. Contact us for information!
